I enjoy challenging myself and thought I would use my blog as a challenge today. I am a wordy writer, so challenged myself to write a post that uses only one paragraph and less than one hundred words (preamble included) yet sends a valuable, powerful statement. Now let me challenge your thinking. If you are trying to beat the market or strike it rich with your investments...stop! You're playing the lottery andwill fail. If you're an advisor selling investment outperformance...stop! You cannot deliveralpha, and can offer so much more. Seeking return is high cost and low probability.